I worked as a science demonstrator at Science North, the largest science center in Canada, for about ten years. The work was simpler than it sounds and harder than it looks. You take something complicated, a black hole, how a plane can generate lift, what is radiation, and you get a stranger to care about it in a couple of minutes. The audience was everyone. Kids on field trips, retirees, people who wandered in skeptical. No slides, no jargon to hide behind. Just the idea and whether it actually landed.
I didn’t think of it as marketing at the time. But it taught me the things I still lean on every day. Nobody owes you their attention. Clear beats clever, every single time. And explaining something is only ever half the job. The point was getting someone to go do something with it.
I didn’t learn marketing in a marketing job. I learned it on a floor, talking to people who could walk away at any second.
Everything since has been a version of that. I ran finance and operations for a nonprofit. I sold media. I took a company almost nobody could find online and turned it into one people actually find. Even the CRM I built is really the same thing pointed at a sales team: take a mess of information and make it clear enough to act on. The subject keeps changing. The skill underneath it doesn’t.
So when I read what Conversica does, an AI that talks to people like a person and gets them to take the next step, it didn’t feel like a reach. It’s close to what I’ve been doing for fifteen years. First in person, now through the things I write and build.
